Adele
Adele was born on the 5th of May 1988 in England. She is a very successful singer and won a brit award for her debut album '19' in 2007 and the album was certified platinum 7 times in the UK and 3 times in the US, the album included the hit singles 'Make you feel my love' and 'Chasing Pavements' . Adele released her second album '21' in 2011 which was also a huge success and six grammy awards, the album included hit singles such as 'Someone like you' and 'Rolling in the deep'. Adele's most recent album '25' was released in earned 5 grammy awards and was her second album to be certified diamond in the US, Overall Adele has been an extremely successful music artist and has received an MBE for her contribution to the industry.
Adels's album branding is an original and unique idea as each of her album names is the age she was when she made them for example '19' , '21' and '25'. This idea is simple yet effective and has given Adele recognition as an artist and is a signature part of her albums and branding. In addition her album also follow the codes and conventions of a digpak and feature he artists face as the main image on the cover, this attracts the attention of consumers and could have been used initially to gain recognition to a larger demographic before Adele became so successful. Furthermore, a large majority of Adeles imagery is in black and white, this could reflect the mood of her genre/ lyrics and could also be used to create continuity and therefore give Adele more recognition and make grayscale pictures part of her branding