Lorde
Lorde also known as Ella Marija Lani Yelich-O'Connor was born on the 7th of November 1996 in New Zealand. The hit single 'Royals' was released in June 2013 and also became a top billboard hit in the US for 9 weeks in a row making Lorde the youngest solo artist to ever have a number one hit in the US. The full album 'Pure Heroine' was released that september and reached the top 5 in several different countries including Canada, UK, Ireland and Norway. Proving that Lorde is a very successful young artist.
Lorde's logo's have changed dramatically as she has developed as an artist. For example her first album 'The Love Club' the cover was had quite a simple design with and whit background and a detailed drawing displayed in the centre, this is quite an effective cover as the background contrasts with the picture which attracts peoples attention. The title of the song/album is written in a very small font in the top left hand corner of the album which means it is not seen straight away by consumers. Juxpositioned to this Lorde's second album 'Pure Heroine' Is similar in its simplicity however completely opposite as it is based on a black background and the font is large and white. The name of the album and artist are in bold and are eye catching to demographics this could have been used as Lorde was begging to be more well known due to the success of the single 'Royals' therefore this bold logo could be used to make a statement and secure he place as a respected and known artist within the industry.
Lorde has a unique fashion and is known for her gothic looks as she is nearly always pictured wearing black and dark colours. This reflects Lordes genre and style of music as her style is seen as alternative and indie and although popular with large demographics also targets smaller groups that differ from mainstream pop culture. Lorde's outfits can be seen as statements and link well with her overall branding as an artist and the music she produces.
Lorde has many different social media accounts for example, Twitter, Instagram and websites showing she is a public figure and likes to give fans insight into any future plans and what is happening in her life in general. Her social media also conveys the same slightly dark tone as her other branding e.g. Clothes and music. Overall Lorde has a strong brand that is easily recognisable to consumers.